Although daunting, healthcare marketing is key to every company’s success, and medical practices are no exception. While maintaining a relationship with your current patients is important, increasing your practice and adding new patients is equally important.
To do justice to all the investments you have made in your hospital, you need to expand your patient base.
Recommends 10 ways to attract more patients to your hospital
1. Know your targeted audience and improve the quality of your service to them
People are constantly searching for healthcare facilities that are reliable and accessible. Healthcare providers are required to track the quality of healthcare regularly and to initiate ongoing measures of quality enhancement to achieve high levels of patient satisfaction.
2. Appreciate follow-up of existing patients
Most practices spend a lot of time gaining new patients. However, one of the fastest and most cost-effective ways to expand the practice is to maintain the current patients. To improve referrals, build up a solid reputation, nurture relationships and be attentive to the needs of your already established patients. Know that branding is not just what you tell your clients, it’s what they say about you to each other.
3. Create an interactive website
One of the most powerful tools to market your brand efficiently is an easy-to-use website. For all prospective patients, the website needs to be up to date and understandable. Present the services that you provide, include your contact information and make sure to provide maps or directions to show where the hospital is. Build a channel and personalize your website for patient feedback. By sharing real-life photos of your team and facility, you make it an extension of your hospital.
4. Encourage online review and monitoring progress
Create an avenue for online review and request your patients to fill in their feedback there. This can be by sending a follow-up appreciation email for their visit and encouraging them to review you online. To inspire patients to post online reviews for your practice, you can give discounts or free services. If there is negative feedback about your practice, look for the most common explanations for the complaint and have them sorted out.
5. Start up a regular blog
Blogging brings additional content to the website and also helps with Search Engine Optimization (SEO). Posting insightful content regularly on your blog demonstrates that you know your practice and are pleased to keep your patients updated. You can provide health tips, announce local activities and post your practice updates.
6. Be active on social networks
The virtual places that you can reach to build brand recognition with potential patients are Facebook, Twitter, Instagram, LinkedIn and the likes. Appearing on social news feeds can always take a long way to keep you in the users’ minds. Get your good work on social media out there, update and re-post.
7. Offer a free service
To your prospective and potential patients, give something free. It will draw their attention to your services and thereby improve your market position. To inspire and persuade patients to choose your clinic in the future, the motivation approach is to provide a free service at a given time.
8. Staff involvement
Each of your hospital staff is your spokesperson. Get your HR manager to make your hospital’s workers experience better and get them to talk about their hospital’s positive work. Before they reach you, the team gets to communicate with your patients. So train your workers to make a great first impression.
9. Self reminder
One of the easiest ways to remind patients to come by for scheduled checkups is by emails and text messages. With health tips, health news, promotional deals and updates about your practice, you can also keep in touch with your daily patients throughout the year.
10. Partnerships
No one, of course, has it all. Foster relationships and work out a referral plan with other hospitals. Some physicians, if you have referred patients their way, would be interested in referring patients to you.
Conclusion
In the first place, it is important to recognize and resolve the needs of your current and prospective patients. Next, make sure you provide the highest quality services, which will earn you a solid reputation. Working with your patients will help you decide how to create new products and services and also improve them. Note that building a reputation is a crucial goal for you to inspire the trust of your patients. Be what you say you are. As healthcare service providers, ’ is known for its project management, best-selling guaranteed medical equipment, predictable maintenance and excellent after-sales services which will improve the quality of your healthcare and draw more patients to your practice. To find out more, contact us today. If you found these tips helpful, or need more clarification, please leave a comment.
Sources
Factors influencing healthcare service quality https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4122083/#!po=0.476190
Top 25 Ways to Attract More Patients to Your Medical Practice https://www.practicebuilders.com/blog/top-25-ways-to-attract-more-patients-to-your-medical-practice/amp/?utm_source=
8 Effective Marketing Tips for Your Hospital http://attunelive.com/8-effective-marketing-tips-hospital-2/
10 Ways to Attract More Patients to Your Clinic http://www.digitalhermes.com/blog/10-ways-attract-patients/17999
About the Author
Cynthia Chisom Edeh
Cynthia Chisom Edeh is a Medical Doctor, Author, Content Developer and Health Awareness Creator. She is also a Girl Child Advocate and Health Volunteer.